While not as common as it used to be, misspelled words in content used to be a common practice of webmasters to attract more customers. Why did they deliberately misspell a word you might ask?
Mainly because this will give this misspelled word more weight in the natural search engines. If a person searches by accident for a misspelled word in the search engines and its on your web page that page is more likely to come up first.
Let me give you some examples of deliberate misspellings:
- Arthritis and Athritis
- Money and Mooney
- Misspelling and Mispelling
- rbay instead of ebay ( common misspelling because the r is next to the e)
I think you get the idea, this is an old black hat technique to generate more traffic. Is it a good technique to use? Well to me misspellings are not a good thing to see on a website or a blog. It can really discredit you as a writer or as a seller online. However if you are going to use misspelled words on some of your web pages to lure this keyword placement in the search engines, then i recommend doing it in alt tags only.
What is an alt tag? An alt tag is a tag that is attached to an image on a page. The search engines will still see it as content yet it is rarely seen by readers or customers.
An example of how an alt tag looks in html is :
<img src=”http://www.buyers-web.com/images/example.jpg” alt=”mispelling”>
Please note : Even though misspellings can help improve search results for that word, it’s not very useful if the misspelling isn’t related to the keyword for that page.