The Importance of using Keywords

The Importance of using KeywordsWhen developing a website its important to focus on the keywords related to the products or services you provide. A good way to do this is to do a big brainstorm on the keywords related to the site. As an example, with a site about mortgages, you could brainstorm words such as –

  • Mortgages
  • House mortgages
  • Mortgages for your home
  • Getting Mortgages
  • Low interest rate mortgage
  • Home equity mortgages
  • Home Loans
  • Pay off mortgage quickly
  • many more…

Now that you have a list of keywords relating to your keyword theme, you can now add these keywords and write about them on your pages. The main importance of using keywords on pages on your website is to get better ranking in search engines on those keywords searches. The more content relating to your main website theme, the better.

Using keywords in Titles

It is also important to use keywords in titles and headings as they carry more content weight for search ranking. The more searches you get from search engines, the more targeted visitors to your site, the more visitors, the more sales, the more sales the more money. If your site isn’t focused on deriving an income this will still help you receive more traffic for whatever service you provide whether it be free or not.

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